Brand Guidelines

1. Introduction

Zachary McKinney Technology is a Virginia-based IT company committed to innovation, security, and efficiency. This document outlines the brand identity to ensure consistency across all platforms.

2. Logo Usage

Primary Logo

- - - - The primary logo features a green rocket with black accents, symbolizing innovation and speed.
      - Usage: Digital and print materials, company branding, and marketing assets.
      - Minimum Size: The logo should not be displayed smaller than 100px in width to maintain readability.

Alternative Logos

- - - - A black-and-white version of the logo is available for grayscale applications.
      - A vertically aligned version can be used when space constraints apply.

Clear Space

Maintain a clear space around the logo equivalent to the height of the rocket to ensure visibility.

3. Color Palette

The brand’s official colors are as follows:

- - - - Green – HEX: #00A334 | RGB: (0, 163, 52) | CMYK: (100, 0, 68, 36)
      - Black – HEX: #000000 | RGB: (0, 0, 0) | CMYK: (0, 0, 0, 100)
      - White (for contrast) – HEX: #FFFFFF | RGB: (255, 255, 255) | CMYK: (0, 0, 0, 0)

These colors should be used consistently in all branding materials.

4. Typography

- - Primary Font: Montserrat (Sans-Serif, Modern, Clean)
  - Secondary Font: Open Sans (for body text, readability)

5. Brand Voice

- - Tone: Professional, forward-thinking, and approachable.
  - Messaging: The brand should communicate expertise, trust, and innovation.

6. Imagery and Design Elements

- - Use clean, minimalistic backgrounds to complement the logo.
  - Graphics should reflect cutting-edge technology and security themes.

7. Incorrect Logo Usage

- - Do not distort, rotate, or stretch the logo.
  - Do not change the colors of the logo.
  - Do not place the logo on cluttered or low-contrast backgrounds.